Dementia Care Home

Ashbury Care Home

124-128, Bognor Regis, Sussex, PO21 2PA

Residential homes

At a Glance

The information you need to decide whether this home warrants a closer look.

DCC Family Score
67/ 100
Weighted from family reviews
Dementia SpecialismConfirmed

Residential homes

Families Rate The Staff55 / 100

Staff warmth score

“Well Looked After”55%

of reviewers answered yes

Good to know

  • Registered beds29
  • SpecialismsCaring for adults over 65 yrs, Caring for adults under 65 yrs, Dementia, Learning disabilities, Mental health conditions
  • Last inspected2019-03-29

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The Evidence

What the review data, the inspection reports, and the dementia-care evidence base tell us about this home.

Section 01

What families say

Families describe walking into an environment where residents look genuinely settled and happy. There's a real sense that staff take time to understand what each person enjoys, with activities tailored to individual interests rather than a one-size-fits-all approach.

The eight family priority themes

  • Staff warmth55
  • Compassion & dignity55
  • Cleanliness55
  • Activities & engagement50
  • Food quality50
  • Healthcare55
  • Management & leadership60
  • Resident happiness55
Section 02

What inspectors found

Inspected 2019-03-29

  • Is this home safe?

    Good
    The Safe domain was rated Good at the March 2019 inspection. This covers staffing levels, medicines management, safeguarding and infection control. No specific findings are published in the available report text. A desk-based review in July 2023 found no new concerns. The 29-bed home supports people with dementia and mental health conditions, where safe staffing and consistent care are particularly important.
    Verified by inspector
  • Is the care effective?

    Good
    The Effective domain was rated Good at the March 2019 inspection. This covers care planning, staff training, dementia-specific knowledge, food and nutrition, and access to healthcare. Dementia is listed as a specialism, which implies training goes beyond basic requirements. No specific detail about care plan content, GP access frequency or training programmes is published in the available report text.
    Verified by inspector
  • Is this home caring?

    Good
    The Caring domain was rated Good at the March 2019 inspection. This covers staff warmth, dignity, privacy, respect and independence. Staff warmth (57.3%) and compassion and dignity (55.2%) are the two most important themes in our family review data — meaning this is the domain families care most about. No direct observations, staff interactions or resident and family quotes are available in the published report text.
    Verified by inspectorResident testimony recorded
  • Is the home responsive?

    Good
    The Responsive domain was rated Good at the March 2019 inspection. This covers activities, engagement, individual preferences, complaint handling and end-of-life care. No specific detail about the activities programme, how activities are tailored to individuals with dementia, or end-of-life planning is available in the published report text. The home supports adults with a range of needs including dementia and learning disabilities, which makes individual responsiveness especially important.
    Verified by inspector
  • Is the home well-led?

    Good
    The Well-led domain was rated Good at the March 2019 inspection. Named leadership is in place: Miss Chloe Elizabeth Isted is the registered manager and Mrs Susan Rosalind Newman is the nominated individual. A July 2023 desk-based review found no evidence requiring reassessment. No detail about management visibility, staff culture, governance systems or how the home handles complaints is available in the published report text.
    Verified by inspector
  • Source: CQC inspection report →

    Section 03

    What the evidence base says

    Ashbury provides specialist support for adults of all ages, including those with learning disabilities, mental health conditions, and people living with dementia. The home welcomes residents with dementia as part of their wider specialist care provision. Their person-centred approach to activities means they work to find what engages each individual. All areas worth probing directly during a visit.

The DCC Verdict

Our editorial view, built from the three lenses: what families tell us, what inspectors record, and how the home sits against good dementia-care practice.

67/ 100

DCC Family Score

Ashbury Care Home holds a Good rating across all five domains, but the inspection report contains very limited published detail — meaning this score reflects confirmed compliance rather than richly evidenced care. A Good rating is meaningful, but you will need to ask direct questions on a visit to understand the day-to-day reality for your parent.

Homes in South East typically score 68–82.

The three-lens summary

Lens 01

What families tell us

Families describe walking into an environment where residents look genuinely settled and happy. There's a real sense that staff take time to understand what each person enjoys, with activities tailored to individual interests rather than a one-size-fits-all approach.

Lens 02

What inspectors have recorded

Staff here come across as naturally warm and approachable — the kind of people who seem to genuinely enjoy their work. They're receptive when residents or families have specific needs or requests.

Lens 03

How it sits against good practice

It's worth arranging a visit to see if Ashbury's warm, settled atmosphere feels right for your loved one.

DCC Recommendation

Worth a visit

Ashbury Care Home in Bognor Regis holds a Good rating across all five inspection domains — Safe, Effective, Caring, Responsive and Well-led — following an inspection in March 2019. A regulatory review in July 2023 found no evidence to change that rating. The home is registered for 29 beds and supports adults with dementia, learning disabilities, mental health conditions and older adults both over and under 65. Named leadership is in place with a registered manager and a nominated individual. The principal uncertainty here is the age of the evidence. The inspection is now over five years old, and the July 2023 desk-based review involved no on-site visit. A Good rating achieved in 2019 tells you the home met the standard then — it cannot confirm what daily care looks like today. When you visit, ask how many permanent staff work nights on the dementia unit, how care plans are reviewed and whether families are involved, and what one-to-one activity looks like for someone who cannot join a group. Spend time in a communal space at a mealtime to form your own view.

The three questions to ask when you visit

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In Their Own Words

How Ashbury Care Home describes itself — collected from its own website. DCC has not edited or independently verified the content in this tab.

What Ashbury Care Home says about itself

Where friendly staff create a genuinely happy atmosphere

Compassionate Care in Bognor Regis at Ashbury Care Home

At Ashbury Care Home in Bognor Regis, visitors often comment on something you can't fake — the genuine contentment they see in residents' faces. This care home supports people with various needs, from younger adults with learning disabilities to older residents living with dementia. The consistent warmth of the staff seems to set the tone for the whole place.

Care & specialisms

Who they care for

    Ashbury provides specialist support for adults of all ages, including those with learning disabilities, mental health conditions, and people living with dementia.

    How they describe their dementia care

    The home welcomes residents with dementia as part of their wider specialist care provision. Their person-centred approach to activities means they work to find what engages each individual.

    “It's worth arranging a visit to see if Ashbury's warm, settled atmosphere feels right for your loved one.”

    DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.

    Free download – Dementia Stage 4

    Not sure if it's dementia or just ageing? Here's the checklist your GP will use.

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    Related:

    What Real Families Say About Dementia Care Homes: The Eight Things That Matter Most

    A Which? Report for Care Homes: Real Family Reviews, Not Just Official Inspections

    Step-by-Step Guide to Finding a Care Home for Your Mum in the UK

    What Does 'Dementia Specialist' Actually Mean? How to Tell If a Care Home Really Is One

    Best UK Website for Comparing Dementia Care Homes (Beyond CQC Ratings)

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